Real estate on streaming TV · case study

What one agent’s TV campaign looked like.

Six months, four ZIP codes, $750 a month — what it cost, what it reached, and what the agent reported.

An industry example · not our client

Kenny Patton · suburban Atlanta

Kenny Patton is a real estate agent in suburban Atlanta. A streaming-TV advertising platform published his six months on TV as a case study. We didn't run it and he isn't our client, but it is a clear public example of what an agent's TV campaign costs and what it did.

Before TV

He was spending $2,000 a month on shared portal leads: “every lead was shared with five other agents.”

The campaign

$750 a month for six months, $4,500 in all, aimed at homeowners in four ZIP codes of about 15,000 households. The spot was him on camera, speaking directly to viewers, with community footage and trust signals.

Spent over 6 months
$4,500
ZIP codes
4
Households
~15,000
Impressions
~120,000
Effective CPM
~$37.50
Households reached, 2–3× a month
60–70%

What he reported

Searches for his name
+40%
Listing appointments
+25–30%

He also reported more referrals from past clients, and “I've seen you on TV” became a regular comment at his open houses.

What we'd add

Make “I've seen you on TV” something you can count

Those results are self-reported, with no baseline to compare them to. The Circle Card is a spoken line on the end card. When a caller or an open-house visitor repeats it, the agent can count it. Held-out ZIPs, comparable ZIP codes where the spot doesn't run, show the difference.

Sounds like
“Say ‘I saw you on TV.’”

Source: a streaming-TV advertising platform’s published real estate case study (2026). Results as reported by the agent; not a Circle Prospecting TV client.

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